Pandora jewellery is incredibly popular, and the collectable nature of these beautiful pieces of jewellery means that many people are searching for them online. As with any designer label, there will always be Pandora Charms UK unscrupulous companies selling fakes, however when you are buying online how can you be sure that what you are purchasing is the genuine article?
Direct or reseller?
If you are buying directly from the official Pandora website, then you are of course going to be getting the real deal. However there are many resellers, and smaller jewellery stores which may have special offers or stock a particular item which you cannot find elsewhere.
Official Pandora Online Retailer
Thankfully, Pandora are forward thinking, and give the stores which they supply to online a "Certified Pandora Online Retailer" badge which they can display on their websites. So make sure that there is a badge before you purchase, to be sure that you are getting a genuine Pandora product.
If you are still unsure about whether or not the site is genuine, you could always visit the official Pandora website and do a store pandorabeadcharms search for the online retailer. If they appear in Pandora's listings then they are sure to be an authentic reseller.
Web Security
Unfortunately, buying from an unofficial reseller may not just result in you receiving imitation goods. Illegitimate websites may not provide any products at all, and could be set up as a phishing site to harvest credit card details - so it is extremely important to keep in mind basic web security when purchasing online. Ensure that if you visit a checkout or payment page that it is on a secure URL, with the web address starting with https instead of just http.
Consider the implications
If you are looking to buy some more charms to add to your Pandora bracelet, but are considering buying charms which are not official Pandora products then there are a few things to consider. Firstly, the beads may not fit well, either with hole being too small for the Pandora bracelet, or too big - so that the bead may move around more, causing more wear to the beads on either side.
Quality of Workmanship
Also, Pandora beads are all made with silver or gold centres, which minimises the amount of wear on beads worn side by side. http://www.pandorabeadcharms.co.uk Another make of bead may use harder, cheaper metals, which could scratch and damage genuine Pandora beads worn on either side of it.
Murano Glass Beads
With the Murano glass beads, the genuine article has been heat treated to be extremely tough and durable. Imitations are likely to be made of cheaper materials, and are therefore
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